Edward Martinez

Program Director, New Paradigm Seniors Project

Sustainable Global Models for Senior Care

Edward Martinez is a developer with more than 34 years of promotional, environmental, marketing and non-profit experience; beginning as one of the youngest creative co-directors for the Boston Children’s Museum Haunted House in 1975 at age 15. Over the course of the next 34 years Martinez campaigned with Greenpeace, raising nearly one million dollars while working as 2nd Boson’s mate, Campaign Coordinator and zodiac pilot on the MV Rainbow Warrior.  Martinez helped lead the fight against off shore oil throughout the 80’s, worked to create responsible toxics policies, while helping to build consensus on sustainable environmental strategies in Santa Cruz California.

Martinez was a top seller for the largest news paper in Santa Cruz County; was a VP for a computer training company and served as the Development, Marketing and Outreach director for the most effective seniors’ organization on the Central Coast, creating new programs and increasing paid membership more than 25 percent in one year alone. Most recently, one of Martinez’s video productions was submitted for a national Community Television award and he produced a significant metal sculpture for the prestigious River Arts Festival in Santa Cruz.

Martinez is a goal driven innovator with excellent peripheral vision and abundant energy, working to create recycling and environmental policies for government and non-profit sectors.  Along the way he has acquired expertise with wide range of recycling practices for large and small businesses, training more than 100 companies in the last 2 years alone.  Martinez has also worked with municipal waste haulers, recyclers and landfill directors to halt the overuse of these resources and to create alternative diversion tactics to help those municipalities work with the non-profit sector to attain a 75% diversion rate.