Global eCommerce Curriculum
MARKET RESEARCH:
Performing An Internal Readiness Audit
Using Online Resources
Strategic Marketing and Selling
duration: 3 hours
cost: $300.00
Performing An Internal Readiness Audit
Researching the global marketplace online
- Identify the most qualified web sites that are non-fee or fee-based online market research and competitive intelligence information sources.
- How to quickly classify your product with an HTS online.
- Identify those qualified web sites, CD Roms and fee-based online databases available online for more extensive market research information on a global basis.
Using Online Resources
Demonstrate how to use Internet resources effectively in the following areas:
- research your industry overall
- identify potential markets
- research country of potential markets
- identify which markets are most penetrable
- determine markets to research further
Identify web sites addressing weather, political, cultural issues and travel conditions.
Demonstrate how various online sources can determine tariffs and duty.
Strategic Marketing and Selling
Track foreign trade shows online.
Find qualified trade leads and prospects through the Internet and other proprietary online and offline sources.
- government agencies and sources
- private agencies and sources
- media sources
Track multi-lateral development bank projects online for contract bids and to various agencies such as USAID, United Nations, TDA and other agencies and programs.
Identify online and offline sources of mailing lists, company listings, and newsgroups helpful for selected industries in the global arena.
Software applications and online methods for audio conferencing and product demonstrations.
CONTRACTS:
Documentation & Preparation
Online Negotiation & Closing
duration: 2 hours
cost: $200.00
Documentation & Preparation
How to apply for a U.S. export license online.
Utilizing online and offline information sources to properly structure agency contracts, prepare for other foreign country laws affecting exporters and importers, and setting the groundwork for protecting a company's intellectual property rights.
Online Negotiation & Closing
Negotiate proforma invoices, contracts and other documents in 'real-time' in a secure environment
SHIPPING:
Customs & Delivery
Internet Tools
duration: 2 hours
cost: $200.00
Customs & Delivery
Software applications and online methods for interacting with freight forwarders, custom brokers and direct booking procedures with shipping lines.
Demonstrate how documents are transmitted online for shipment before and during overseas movement of the goods
Internet Tools
Software applications to deal with product modifications and various foreign country compliance regulations, i.e. ISO 9000, Nafta requirements, etc.
"one-entry" software programs available for active exporters to cut costs and increase profits.
BANKING:
Letters of Credit & Online Procedures
Online Financing & Credit
duration: 2 hours
cost: $200.00
Letters of Credit & Online Procedures
Software applications and online methods to apply for and track letters of credit and other financial documents.
How to correct discrepancies online for financial documents.
Online Financing & Credit
Online sources for pre-export, accounts receivable and market development financing and online credit insurance applications.
